The Phoenix Conservancy was founded on the principles of optimized conservation; that is, conservation that finds the peak benefit in a given habitat. There are many fantastic charities already in operation that aim to preserve habitats that have remained pristine and been spared from significant human impact. Still others identify endangered species and pursue population maintenance of those.
We differ slightly in our focus. We aim for maximized biodiversity in threatened habitats. This means our focus is on ecosystem health instead of simply population size of a specific species or saving what little historical habitat may remain. We at the Phoenix Conservancy strive for the diversity of our planet, with all its plants, bugs, birds, fish, and mammals to be conserved in a sustainable way for generations to come.